This is an introductory course that teaches the concepts of entry-level marketing business in an international marketing setting. It covers business and marketing fundamentals, financing, buying and selling, distribution, information management, product and service planning, pricing, risk management, communications, economics, and marketing operations.
- Evaluate and apply the planning principles of international strategic marketing.
- Critically evaluate the contribution of market segmentation and market research to international marketing.
- Research, critique and evaluate marketing information to assess an organization’s current international marketing strategy.
- Understand the principles and concepts of marketing operations, economics, communications, risk management, pricing, service and product planning, information management, distribution, selling and buying, financing and marketing fundamentals.