CU Locations

USA | Turks & Caicos Islands

Search
Close this search box.

MKT 409

Global Markets
Name: Global Markets
Course Number: MKT 409
Credit(s): 3

Course Description

This course builds on marketing fundamentals, exploring the complexities of the globalized business arena. Students will scrutinize social, cultural, financial, political, legal, and geographical aspects through qualitative and quantitative methods. The focus is on assessing globalization’s influence on marketing strategies. Furthermore, the course examines challenges and opportunities in cross-border marketing and its relationship with global business strategy.

Learning Outcomes:

  • Acquire insights into the distinctive features of key country markets across various global regions and formulate marketing plans tailored to these diverse foreign markets.
  • Demonstrate expertise in evaluating the social, cultural, economic, political, regulatory, and technological landscapes of different countries to guide marketing initiatives.
  • Exhibit proficiency in analyzing customers, competitors, and products within varied countries, and leverage this analysis to devise effective global marketing strategies.
  • Embrace a global marketing perspective for comprehensive and informed decision-making.

Where would you like to go?

Click any of the options below to navigate to that specific website.