BHIT 117

Marketing for Hospitality and Tourism

Name: Marketing for Hospitality and Tourism

Course Number: BHIT 117

Credit(s): 3

Course Description

BHIT 117 Marketing for Hospitality and Tourism explores the strategic directions in how tourism and hospitality ﬁrms could respond to contemporary challenges and compete effectively in today’s turbulent global business environment. This course comprehensively covers the most emerging marketing strategies employed by tourism and hospitality ﬁrms and how these strategies can be harnessed to gain competitive advantage.

Learning Outcomes:

Gain insight into the principles, concepts, and systems employed in marketing hospitality and tourism services.
Learn and discuss the pertinent strategic approaches in hospitality and tourism marketing, applications, beneﬁts, and limitations.
Understand the causal mechanisms underlying the formation and implementation of contemporary marketing strategies in hospitality and tourism services.
Demonstrate research skills to analyze hospitality and tourism businesses’ strategic marketing and discern superior strategies.

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BHIT 117

Course Description

Learning Outcomes:

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