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BUS 316

Business Enterprise Management
Name: Business Enterprise Management
Course Number: BUS 316
Credit(s): 3

Course Description

This course centers on core concepts of business enterprise management with a focus on strategy and fostering an entrepreneurial mindset. Through hands-on learning, students cultivate entrepreneurial competencies. The course underscores the entrepreneurial process and its application across diverse business contexts. Additionally, it covers creativity, innovation, strategic approaches, resources, communication, and leadership.

Learning Outcomes:

  • Comprehend the business enterprise management process and apply it to solve consumer, business, and social problems.
  • Employ critical thinking to identify, develop, and evaluate entrepreneurial opportunities.
  • Construct a business model and startup method for testing and marketing the most promising idea.
  • Strategically utilize business enterprise management to secure a competitive advantage.

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