MKT 100 Introduction to Marketing is a foundational course in marketing theory, methods, applications, and tools. In this course, students learn the key elements of marketing and their historical development, how various aspects of marketing contribute to firm performance, the activities of successful marketers, and how the discipline of marketing may develop in the future. Students also learn to understand and connect with customers to ensure satisfaction through effective marketing strategies.
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USA | Turks & Caicos Islands
