MKT 203 Marketing Strategy is an advanced course merging market and competitor analysis with strategic business methods to enhance companies’ performance in sales growth, market share, and profitability. It covers various facets of strategic marketing, including organizational strategy, segmentation, targeting, competitive and life-cycle strategies, and the utilization of marketing tools for competitive advantage. This course equips students to apply theoretical foundations to real-world scenarios.
CU Locations
USA | Turks & Caicos Islands
