Building on the basics of marketing, this course provides an introduction to the context of the highly globalized environment. It critically examines the social, cultural, financial, political, legal, and geographic facets of the globalized marketplace. Students will use qualitative and quantitative methodologies to assess the integration and effects of globalization in marketing strategies and programs. This course also explores opportunities and challenges associated with marketing across borders as well as the relationships between global marketing and global business strategy.
CU Locations
USA | Turks & Caicos Islands
