Master of Arts in Marketing
This program is specially designed for students who seek to further enhance their abilities and skills in certain aspects of marketing activities which include the fields of advertising, e-commerce. Given these advanced skills, graduates of this program are expected to acquire executive positions in marketing firms. In this way, the program aims to instill more advanced knowledge and skills to students in order to widen their career opportunities in several related fields. This program envisions marketing professionals to be substantially equipped with formidable marketing strategies as well advanced training in effective advertising and e-commerce.
Program Learning Outcomes
- Use professional communication skills to express understanding of marketing principles and related management practices to diverse audiences.
- Resolve complex analyze marketing decisions in a dynamic business environment.
- Design comprehensive marketing strategies that solidify a brand, achieve financial goals, and gain a competitive advantage.
Students must complete five courses from Electives. Each course is valued as 3 Credits.
MGT 571 Global Business Environment Strategy
MBA 600 Human Resource Management
MGT 632 Business Taxation
MGT 641 Business Enterprise Management
MBA 673 International Business Law
MGT 600 Social Issues Management
MBA 524 Organizational Behavior