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BUS 236

Global Business Environment Strategy
Name: Global Business Environment Strategy
Course Number: BUS 236
Credit(s): 3

Course Description

BUS 236 Global Business Environment Strategy delves into key factors shaping the global business landscape, impacting businesses with international operations. The course covers the evolution of firms in the international arena, economic, political, social, and legal forces in global contexts, cultural variations and their effects on international business, the internalization of marketing, and the influence of technology and innovations.

Learning Outcomes:

  • Conduct a critical analysis of the characteristics of international business and the globalized firm.
  • Comprehend the current trends and changes in the global business environment, evaluating the impacts of globalization.
  • Proficiently demonstrate the diverse influences on international business stemming from various environments such as economic, political, social, cultural, financial, and technological factors.

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