BUS 316

Business Enterprise Management

Name: Business Enterprise Management

Course Number: BUS 316

Credit(s): 3

Course Description

This course centers on core concepts of business enterprise management with a focus on strategy and fostering an entrepreneurial mindset. Through hands-on learning, students cultivate entrepreneurial competencies. The course underscores the entrepreneurial process and its application across diverse business contexts. Additionally, it covers creativity, innovation, strategic approaches, resources, communication, and leadership.

Learning Outcomes:

Comprehend the business enterprise management process and apply it to solve consumer, business, and social problems.
Employ critical thinking to identify, develop, and evaluate entrepreneurial opportunities.
Construct a business model and startup method for testing and marketing the most promising idea.
Strategically utilize business enterprise management to secure a competitive advantage.