Bachelor of Arts in Marketing
The Bachelor of Arts in Marketing program prepares students for career opportunities on several marketing industries such as e-commerce, advertising and supply management by providing strong core knowledge on marketing theory and practice. Students who enroll in this program are honed to formulate powerful strategic plans in promoting a business by enhancing their oral and written communication skills and widening their knowledge on relevant technology that will further aid them to reach out to the global society. The curriculum is designed to meet the primary objective of making the students acquire the vital knowledge and skills for a career wherein marketing is of utmost importance. More importantly, it aims to instill appreciation on the students regarding the importance of marketing. The program seeks to develop highly competent and creative marketing professionals with adequate training in marketing analysis, strategic planning, sales and finance management.
Program Learning Outcomes
- Use professional communication skills to express understanding of marketing principles to diverse audiences.
- Employ problem-solving skills and decision-making techniques to identify marketing and related business issues.
- Develop strategic plans that respond to organization marketing needs.
Students must complete all the required core courses (48 Credits). Each course is valued as 3 Credits
MKT 100 Introduction to Marketing
MKT 115 Real Estate Capital Markets
MKT 275 Entrepreneurial Marketing
ECON 210 Economic Analysis for Business Decisions
MKT 309 Patents, Copyrights, and the Law of Intellectual Property
MKT 306 Introduction to Pricing
ACCT 309 Accounting Information Systems
FIN 412 Capitalism and Its Critics
ECON 446 International Economics
MKT 411 Negotiation and Conflict Management
Students must complete all seven business core courses. Each course is valued as 3 Credits.
BUS 100 Introduction to Business
BUS 217 Strategies in Decision Making
BUS 316 Business Enterprise Management
Total Credits required for Bachelor of Arts in Marketing is 120.
Please refer to the University Catalog or website for admissions requirements; transfer credits policy; and tuition fees.